Chokdee Rutirasiri

Systems Designer & Client Director

Chokdee Rutirasiri is a systems designer with extensive experience across a broad range of industries. Prior to joining Proper Villains, Chokdee was the founder and CEO of Story+Structure, a studio that designed solutions for clients in education, government, healthcare, manufacturing, and technology. His work has helped organizations from startup through enterprise-scale to achieve complex goals, such as promoting HPV education and vaccination in marginalized communities, facilitating online learning at a global scale, and creating a digital library for Head Start. In addition to his role as systems designer, Chokdee leads Proper Villains’ client services practice. Chokdee is an adjunct professor at Boston College, where he teaches design thinking.

Awards & Achievements

  • Best-in-Show, UPCEA 2011
  • Silver Award for Mobile App, UPCEA Marketing 2013
  • Graphis Protest Posters

Professional Organizations

  • Board Member, Innovators for Purpose
  • Board Member, Take It To The People
  • Affiliate, Columbus University SAFELab
  • Board Member (fmr), Design Museum



Speaking Engagements

  • Boston College
  • ISONG (International Society of Nurses in Genetics)
  • MIT CIO Symposium
  • New England Conservatory
  • Northeastern University
  • SAHM (Society for Adolescent Health and Medicine)
  • TiE Boston StartupCon
  • University of Wisconsin
  • UPCEA (University Professional Continuing Education Association)