Guiding a distinguished confectioner into its first non-food product category.
It was crucial for Godiva that the packaging program for its first home fragrance collection would leverage the company’s existing brand equity to inform the new line of products—without confusing the new scented candles with its famous chocolate confections. We designed custom boxes and vessels that were imbued with the brand and gave Godiva visibility in a highly competitive category.
Services
- Program Identity Design
- Packaging Program
Packaging Program for Product Launch
Design Concept Models
Challenge 1
Avoid confusion about non-food product
Home Line and Travel Tins
Home Fragrance Logo
Challenge 2
Leverage brand equity without dilution
Challenge 3
Support future product line extensions
Solution 1
Identify usable legacy brand design cues
Holiday Collection
Solution 2
Create extensible design program
Solution 3
Design custom vessels and packaging
