Guiding a distinguished confectioner into its first non-food product category.
It was crucial for Godiva that the packaging program for its first home fragrance collection would leverage the company’s existing brand equity to inform the new line of products—without confusing the new scented candles with its famous chocolate confections. We designed custom boxes and vessels that were imbued with the brand and gave Godiva visibility in a highly competitive category.
- Program Identity Design
- Packaging Program