Launching a new, high-tech product into the consumer marketplace.
SpotOn required a thoughtful brand strategy that positioned the company for direct-to-consumer success. Our work—including brand and product positioning, messaging and voice development, audience and marketplace profiling, go-to-market strategy development, advertising campaign creation, and digital and physical experience production—was an essential foundation for the company’s successful launch.
Services
- Advertising
- Brand Development
- Brand Films
- Go-to-Market Strategy
- Photography
- Trade Show Experience
- Videography
- Website
Tagline and Advertising/Brand Photography
Challenge 1
Introduce complex consumer tech product
Challenge 2
Manage partner agency ecosystem
Challenge 3
Provide consumer experience and guidance
Social Advertising
Brand Film: “Frida and Diego”
Brand Film: “Daisy”
Solution 1
Build go-to- market strategy and tactics
Trade Show Experience
Solution 2
Create brand positioning, strategy, voice
Solution 3
Produce multichannel presence
Happy!