Launching a new, high-tech product into the consumer marketplace.

SpotOn required a thoughtful brand strategy that positioned the company for direct-to-consumer success. Our work—including brand and product positioning, messaging and voice development, audience and marketplace profiling, go-to-market strategy development, advertising campaign creation, and digital and physical experience production—was an essential foundation for the company’s successful launch.


  • Advertising
  • Brand Development
  • Brand Films
  • Go-to-Market Strategy
  • Photography
  • Trade Show Experience
  • Videography
  • Website

Tagline and Advertising/Brand Photography

Challenge 1

Introduce complex consumer tech product

Challenge 2

Manage partner agency ecosystem

Challenge 3

Provide consumer experience and guidance

Social Advertising

Brand Film: “Frida and Diego”

Brand Film: “Daisy”

Solution 1

Build go-to- market strategy and tactics

Trade Show Experience

Solution 2

Create brand positioning, strategy, voice

Solution 3

Produce multichannel presence