About | Proper Villains

Adele Park Head of Retail Design San Francisco, CA

Brand Experience: Bloomingdales, Bergdorf Goodman, Calvin Klein, Dior, Hasbro, Jason Wu, Neiman Marcus, Natori, NEST Fragrances, Nordstrom, Ole Henriksen, Papyrus, QVC, Saks Fifth Avenue, Sephora, Simple Human, Target, TJMaxx, Ulta, Walmart Master’s, Interior Architecture, RISD Former Faculty at Boston Architectural College Ten+ years volunteer work, Habitat for Humanity

Anna Kern, PHD Head of Research New York City, NY

Brand Experience: Brigham and Women's Hospital, Kaiser Permanente Washington, Northwell Health, Semmes Murphey, Catalyst Housing, Eli Lilly, Ipsen, Vertex, Heat Biologics, Validity, The Nature Conservancy, Oxfam America, The Conference Board Partner, The Brand Ecologist Adjunct Faculty, Sociology, Vermont State University Former, Research Fellow IGERT University of Kansas and HealthAware Boston College Member, The Institute of Practitioners in Advertising

Becky Getz Head of Brand Experience Chicago, IL

Brand Experience: Northwell Health, Semmes Murphey, Amazon, Beam Suntory, Dove, Hertz, Kimberly Clark, Unilever Former Head of Global Brand Strategic Initiatives and Operations, Amazon Former Head of Customer Experience at Amazon AWS VP & Head of Operations, Design Experience, Capitol One Founder, Former Managing Director, Barrie D’Rozario DiLorenzo Former Managing Director, Agency Operations, Ogilvy Former SVP Global Client Lead/Director of Client Management, Ogilvy Member, 4As CX Council

Beth Almeida Cofounder + Design Director San Francisco, CA

Brand Experience: Northwell Health, Semmes Murphey, New England Baptist Hospital, GBH, Cure Alzheimer’s Fund, +Rise, Matillion, MIT Seung Lab, GBH, Captains of Industry Multiple awards across several categories: Advertising, Design, Collateral, Identity, Posters, Websites Graduate of MassArt; Best in Show Winner; Kakehashi Creators Program, Japan

Henk Groenewald Head of Strategy London, UK

Brand Experience: Northwell Health, Semmes Murphey, Lilly, Pfizer, Millipore Sigma, Merck, Unilever, P&G, Desmond Tutu Peace Trust, Nelson Mandela Children’s Fund, The Nature Conservancy, MSPCA, Harvard, Citibank, Prudential, Chubb, British Telecom, Boeing, Amazon, Google, Microsoft, Coca-Cola, Cadbury, Diageo, Starbucks Founder, The Brand Ecologist Strategist, Rare Disease Pharmaceuticals, Havas Global Experience: North America, Europe, Africa, Asia

Jeff Monahan Founder + Principal Boston, MA

Brand Experience: Northwell Health, Semmes Murphey, Cure Alzheimer’s Fund, New England Baptist Hospital, Atlas Venture, Ophthalmic Consultants of Boston, Vera Wang, GMAC, Bang & Olufsen Graphis Annual Awards (multiple awards, multiple categories), Graphis 50 Best Branding Studios USA, Graphis 50 Best Design Studios USA, Cooper Hewitt Smithsonian National Design Award Nominee Cochair Jay Chiat Awards Inaugural CX Design Jury; Founding Member, 4As CX Council; Director, 4As Eastern Region Board; Former Board Chair, 4As New England Council; Former Board Cochair, 4As Foundation; Former Chair, Design Museum; Former Director, Luxury Marketing Council

Jesse Poe Head of Customer Experience New York City, NY
Florence, IT

Brand Experience: Shirley Ryan AbilityLab, Citibank, FT, Genentech, Pepsico, Mountain Dew, Kering, L’Oréal, Novartis, Microsoft, New York Life, Invesco, H&R Block, Bloomberg, Nuveen, MetLife, Beam Suntory, Keurig, Michelin, TD Ameritrade, Sunbrella, New York Review of Books, JPM Wealth, BNYM Wealth Co-Architected Havas’ Global CX team Former Director, Creative Strategy, Code & Theory Member, 4As CX Council Former Entrepreneur-in-Residence, Kauffman Foundation Global experience: Asia, Europe, Americas

Jörn Bühring, PHD Head of Design Foresight Melbourne, AU
Berlin, DE

Brand Experience: Bang & Olufsen, UBS, Bissell, Four Seasons Resorts, Toyota, BMW Former Assistant Professor, Design Foresight and Innovation, Hong Kong Polytechnic School of Design International speaker, author, and consultant about Design Foresight, Design Economies, Experience Design, and Innovation Global experience: Australia, Denmark, Hong Kong, Malaysia, United States

Marlene Cole Cofounder + Senior Designer Boston, MA

Brand Experience: Semmes Murphey, Northwell Health, Cure Alzheimer’s Fund, Harley Davidson, New England Baptist Hospital Multiple awards across several categories: Advertising, Design, Collateral, Identity, Posters, Websites Assistant Professor of Design, MassArt Director, 4As New England Council Graduate of MassArt; MassArt x Seoul Tech Design Exhibition, South Korea Graduate, 4As Institute of Advanced Advertising Studies

Ruston Spurlock Partner Washington, D.C.

Brand Experience: Northwell Health, Semmes Murphey, Johnson & Johnson, Colgate-Palmolive, AT&T, United Negro College Fund (UNCF), Ericsson, Moët-Hennesy, Carlsberg, Gateway, Samsung, Microsoft, Nokia, InBev, Vonage Principal, Gray Global Advisors Cochair, 4As Foundation Former Mng Partner, J. Walter Thompson, Beijing Former Managing Director, Leo Burnett Moscow Former General Manager, Leo Burnett New York Master’s, Marketing, Thunderbird Global experience: Asia, Europe, United States

Tahlisha Williams Head of People Experience Atlanta, GA

Founder + CEO, Good Fruit Consulting LLC Former EVP, Talent, Equity, and Learning Solutions, 4A’s Former Chief Inclusion, Equity, and Diversity Officer, North America, Wunderman Thompson Former HR Director, Wunderman Thompson Atlanta Former HR Business Partner, Cox Media Group Alumni, McKinsey Black Executive Leadership Academy Member, VML Inclusion Experience Advisory Council

LIVE IN THE NEVER BEFORE

Collective Client Experience: General

Aircraft + Automotive

Architecture + Real Estate

Banking + Finance

Consumer Products

Hospitality + Entertainment

Purpose

Retail

Recognition