Unified Brand Design.
Aligning intentions and experiences.
There is incredible pressure on senior leadership to focus intently and purely on their own business unit, resulting in a structure of siloed verticals.
Customers, on the other hand, experience brands in a completely horizontal manner. A single, simple transaction can touch every vertical discipline within the leadership team.
Our Brand Intention Architecture fosters cross-funcational collaboration, and gives each discipline leader a full view of the business from the customer’s point of view.
Reframing the definition of customer experience.
Current definitions of Customer Experience focus on the financial, transactional relationship between a brand and a customer.
A more expansive—and inclusive—framework for Design Thinking.