About Us

Our entire purpose is to create thoughtful, award-winning brand and customer experiences. Our sole focus is working with premium and purpose-led brands and their agencies.

Evidence proves that skillful and emotional experiences outperform by 1.7x; that award-winning work delivers nearly 2x return on investment; and that organizations which unify creativity, thoughtfulness, and purpose grow at 2.3x. The path to this level of performance requires getting all the way in to the heart of an organization—and crafting work that is built on an incredibly high level of trust with brand leadership teams and their agencies.

Team

We have nearly three decades of experience working with brands and their agencies.

The boutique scale of our studio provides the benefits of specialization, intimacy, directness, endurance, nimbleness, and deep focus. We operate with a flexible model tailored to each engagement; we have a group of Accomplices around the globe who bring significant experience across academia, business strategy, experience frameworks, experiential productions, foresight, industry leadership, government collaboration, relationship management, and technology architectures. As a team, they add breadth to our thinking, richness to our work, and flexibility to our scope of services.

Producing singular BX + CX goes beyond the work we can perform ourselves. It requires the additional talent of partners who produce exacting work in categories outside our domain: advertising, analytics, digital development, fabrication, foresight, experiential construction, marketing platforms, marketing technologies, measurement, media planning and buying, printing and finishing, production and postproduction, and public relations. We have had the good fortune to work with world-class partners in each of these categories, and are proud of our ongoing relationships with them.

Jeff Monahan

Founder + Design Principal

Beth Almeida

Cofounder + Senior Designer

Marlene Cole

Cofounder + Designer

4AS

We have been members of 4As for twenty years, and have participated on numerous Boards and Councils.  This connection with 4As gives the brands and agencies we work with the peace of mind and confidence that we are a trusted strategic partner.

4As is the largest trade association for the advertising and marketing industry. Founded in 1917, its members today represent over 85% of US advertising spend, across 600+ agencies and 160,000+ team members. It conducts due diligence on all member agencies, and requires that they adhere to a formalized, high standard of practice. 4A’s agencies are elected into membership by industry peers, who review applicants across financial soundness, credibility, reputation, and organizational strength.

4As works across industries to establish best practices, and to shape laws and regulations about complex issues such as privacy and taxes. The organization provides invaluable support services, from agency management and professional development to extensive research services and industry leadership and guidance.

Experience

Premium Brands

  • Aite Group
  • Ameriprise
  • Atlas Venture
  • Bang & Olufsen
  • Bose
  • Boston College
  • Coldwell Banker
  • Crane & Co.
  • Deep Information Sciences
  • GMAC Home Services
  • Gartner
  • Godiva
  • Hammer + Sickle Vodka
  • Hartmann
  • J&W Seligman & Co
  • Karl Lagerfeld
  • Kestrel Aircraft
  • Luxury Marketing Council
  • Matillion
  • NEST Fragrances
  • Nicholaeff Architecture
  • Savvi Formalwear
  • SpotOn
  • The DeWolfe Companies
  • Uwila Warrior
  • Vera Wang
  • Wedgwood
  • William Arthur

Purpose-Led Brands

  • +Rise
  • Bentall Kennedy
  • Boston College
  • Columbia University
  • Cure Alzheimer’s Fund
  • Design Museum
  • GBH
  • Medisafe
  • New England Baptist Hospital
  • Nineteenth Amendment
  • NuPath
  • Pfizer
  • Scott’s Bass Lessons
  • Solamere Capital
  • Sterling Promise Foundation
  • The Record Co.
  • TRIA Architecture

Recognition

  • AIGA (multiple)
  • Branding Served (multiple)
  • Davey Awards (multiple)
  • FiFi Awards
  • Graphis Advertising (brand films) (multiple)
  • Graphis BrandingUSA (multiple)
  • Graphis Design (multiple)
  • Graphis DesignersUSA (multiple)
  • HOW Design
  • International Interior Design Association
  • Lovely Package
  • Packaging Served
  • PRSA/New York
  • REBRAND (multiple)
  • Smithsonian Cooper Hewitt National Design Awards
  • Telly Awards (multiple)
  • The Ad Club (multiple)
  • The Art Directors Club
  • The Art of the Show
  • The Dieline
  • W3 Awards (multiple)
  • Web Design Served