Purpose

We love to work with brands that require thoughtful, beautiful, and meaningful design.

The foundation of the programs we create is our patented set of frameworks, Unified Brand Design. It is built on the principles of design thinking and human-centered design, and informs our work across a range of disciplines that organize into two practice areas:
Brand Experience (BX): The systematic and authentic building of the strategic theories for a brand, in alignment with an organization’s intentions, goals, and objectives. Promise Making.
Customer Experience (CX): The expression of brand strategies as multiplatform and multisensory assets, designed to attract, inform, and engage all relevant audiences. Promise Keeping.

Jeff Monahan

Founder + CEO

Brand Experience: Vera Wang, Bang & Olufsen, Cure Alzheimer’s Fund, Wedgwood, Godiva, Matillion, Atlas Venture, NEST Fragrances

Founding Member, 4As CX Council Board Chair, 4As New England Council Board Cochair, 4As Foundation Director, 4As Eastern Region Board

Graphis Annual Awards (multiple awards, multiple categories) Graphis 50 Best Design Studios, USA Graphis 50 Best Branding Studios, USA Cooper Hewitt Smithsonian National Design Award Nominee Jay Chiat Awards Inaugural Jury Chair, CX Design

Former Chair, Design Museum Former Director, Luxury Marketing Council

Beth Almeida

Cofounder + Design Director

Brand Experience: New England Baptist Hospital, GBH, Cure Alzheimers Fund, +Rise, Matillion, MIT Seung Lab, GBH, Captains of Industry

Multiple awards across several categories: Advertising, Design, Collateral, Identity, Posters, Websites

Graduate of MassArt; Best in Show Winner Kakehashi Creators Program, Japan

Marlene Cole

Cofounder + Senior Designer

Brand Experience: Cure Alzheimers Fund, Harley Davidson, New England Baptist Hospital

Multiple awards across several categories: Advertising, Design, Collateral, Identity, Posters, Websites

Assistant Professor of Design, MassArt Director, 4As New England Council Graduate of MassArt; MassArt x Seoul Tech Design Exhibition, South Korea Graduate, 4As Institute of Advanced Advertising Studies

Ruston Spurlock

Partner

Brand Experience: Colgate-Palmolive, AT&T, United Negro College Fund (UNCF), Ericsson, Moët-Hennesy, Carlsberg, Gateway, Samsung, Microsoft, Nokia, InBev, Vonage, Johnson & Johnson

Principal, Gray Global Advisors

Cochair, 4As Foundation

Former Mng Partner, J. Walter Thompson, Beijing

Former Managing Director, Leo Burnett Moscow

Former General Manager, Leo Burnett New York

Master’s, Marketing, Thunderbird

Global experience: Asia, Europe, United States

Adele Park

Head of Retail Design

Brand Experience: Bloomingdales, Bergdorf Goodman, Calvin Klein, Dior, Hasbro, Jason Wu, Neiman Marcus, Natori, NEST Fragrances, Nordstrom, Ole Henriksen, Papyrus, QVC, Saks Fifth Avenue, Sephora, Simple Human, Target, TJMaxx, Ulta, Walmart

Master’s, Interior Architecture, RISD

Former Faculty at Boston Architectural College

Ten+ years volunteer work, Habitat for Humanity

Becky Getz

Head of Brand Experience

Brand Experience: Dove, Hertz, Kimberly Clark, Unilever

Former Head of Global Brand Strategic Initiatives and Operations, Amazon

Former Head of Customer Experience at Amazon AWS

VP & Head of Operations, Design Experience, Capitol One

Founder, Former Managing Director, Barrie D’Rozario DiLorenzo

Former Managing Director, Agency Operations, Ogilvy

Former SVP Global Client Lead/Director of Client Management, Ogilvy

Member, 4As CX Council

Henk Groenewald

Head of Strategy

Brand Experience: Citibank, Prudential, Chubb, Lilly, Pfizer, Millipore Sigma, Merck, British Telecom, Boeing, Amazon, Google, Microsoft, Coca-Cola, Unilever, Cadbury, SAB Miller, Diageo, Starbucks, P&G, Desmond Tutu Peace Trust, Nelson Mandela Children’s Fund, The Nature Conservancy, MSPCA, Harvard

Founder, The Brand Ecologist

Strategist, Rare Disease Pharmaceuticals, Havas

Global experience: North America, Europe, Africa, Asia

Jenny Nicholson

Head of Emerging Technologies

Brand Experience: P&G, Sherwin-Williams, MSNBC, Sony, Travelocity, Nationwide Insurance, GNC, Virgin Mobile, Little Caesars, Carmax

Founder, Queen of Swords

Former Head of Brand Experience, McKinney

Former Executive Creative Director, McKinney

Former Copywriter, McKinney

Member, 4As CX Council

Jesse Poe

Head of Customer Experience

Brand Experience: Citibank, FT, Genentech, Pepsico, Mountain Dew, Kering, L’Oréal, Novartis, Microsoft, New York Life, Invesco, H&R Block, Bloomberg, Nuveen, Shirley Ryan AbilityLab, MetLife, Beam Suntory, Keurig, Michelin, TD Ameritrade, Sunbrella, New York Review of Books, JPM Wealth, BNYM Wealth

Co-Architected Havas’ Global CX team

Former Director, Creative Strategy, Code & Theory

Member, 4As CX Council

Former Entrepreneur-in-Residence, Kauffman Foundation

Global experience: Asia, Europe, Americas

Jörn Bühring, PhD

Head of Design Foresight

Brand Experience: Bang & Olufsen, UBS, Bissell, Four Seasons Resorts, Toyota, BMW

Former Assistant Professor, Design Foresight and Innovation, Hong Kong Polytechnic School of Design

International speaker, author, and consultant about Design Foresight, Design Economies, Experience Design, and Innovation

Global experience: Australia, Denmark, Hong Kong, Malaysia, United States

Marc Blanchard

Head of Experience Design

Brand Experience: Mars, Coca-Cola, Absolut, IBM, Intel, GE, Nike, adidas, Gap Inc., Lacoste, Charles Schwab, TD Ameritrade, J.P. Morgan Chase, Kaiser Permanente, Teva Pharmaceuticals, Sanofi

Former Chief Experience Officer, Bounteous

Former Global Head of Experience Design, Havas

Founding Partner, Havas Cognitive

Cannes Lions Design Jury Member

Adjunct Faculty, Columbia University Master of Strategic Communication

Adjunct Faculty, NYU Tisch School of the Arts

Public speaker on Design Thinking and Innovation

Member, 4As CX Council

Collective Client Experience

Aircraft + Automotive

  • BMW
  • Boeing
  • Harley Davidson
  • Kestrel Aircraft
  • Lockheed-Martin

Architecture + Real Estate

  • Bentall Kennedy
  • The DeWolfe Companies
  • GMAC Home Services
  • Nicholaeff Architecture + Design
  • TRIA Architecture

Banking + Finance

  • Ameriprise
  • Atlas Venture
  • Bloomberg
  • BNYM Wealth
  • Capital One
  • FT
  • Invesco
  • J&W Seligman & Co.
  • JP Morgan Chase
  • JPM Wealth
  • MetLife
  • New York Life
  • Prudential
  • Solamere Capital
  • TD Ameritrade
  • UBS

Consulting

  • Gartner
  • Luxury Marketing Council

Consumer Products

  • Absolut
  • Adidas
  • Amazon
  • Bang & Olufsen
  • Beam Suntory
  • Bose
  • Calvin Klein
  • The Coca-Cola Company
  • Gateway
  • Diageo
  • Dior
  • Dove
  • General Electric
  • Godiva
  • HBO
  • Hartmann
  • IBM
  • Intel
  • Jason Wu
  • Crane & Co.
  • Johnson & Johnson
  • Karl Lagerfeld
  • Kering
  • Lacoste
  • L’Oréal
  • Michelin
  • Moët-Hennessy
  • Natori
  • NEST Fragrances
  • New York Review of Books
  • Nike
  • Ole Henriksen
  • P&G
  • Samsung
  • Sephora
  • Shake Shack
  • Simple Human
  • Sony
  • SpotOn
  • Starbucks
  • Uber
  • Ulta Beauty
  • Unilever
  • Vera Wang
  • Wedgwood
  • William Arthur

Health + Wellness

  • Cure Alzheimer’s Fund
  • Desmond Tutu Peace Trust
  • Eli Lilly and Company
  • Genentech
  • Kaiser-Permanente
  • Merck
  • Millipore Sigma
  • New England Baptist Hospital
  • Novartis
  • Nuveen
  • Pfizer
  • Sanofi
  • Shirley Ryan AbilityLab

Hospitality + Entertainment

  • Four Seasons Hotels & Resorts
  • Caesars Entertainment
  • Tribeca Interactive

Purpose

  • Boston University
  • GBH
  • Harvard University
  • Nelson Mandela Children’s Fund
  • The Nature Conservancy
  • United Nations
  • United Negro College Fund

Retail

  • Bergdorf Goodman
  • Bloomingdales
  • Godiva
  • Neiman Marcus
  • Nordstrom
  • Saks Fifth Avenue
  • Vera Wang

Recognition

Awards matter: Creatively awarded work drives 11x share of market growth and delivers 2x ROI.

—The Link Between Creativity and Effectiveness, and The Long and Short of It, by Les Binet and Peter Field
  • AIGA (multiple)
  • B2 Awards
  • Bronze Anvil Awards
  • Cannes Lions (multiple)
  • Clios (multiple)
  • D&AD (multiple)
  • Davey Awards (multiple)
  • Effie Awards (multiple)
  • Ex Award
  • FCS Video Awards
  • FiFi Awards
  • FWA (multiple)
  • Fast Company Innovation (multiple)
  • Graphis Advertising (multiple)
  • Graphis BrandingUSA (multiple)
  • Graphis Design (multiple)
  • Graphis DesignersUSA (multiple)
  • Graphis Protest Posters
  • HOW Design
  • IIDA
  • IF Communication Design Award
  • Lovely Package
  • MAA Awards
  • One Show (multiple)
  • PRSA/New York
  • REBRAND (multiple)
  • Reggie Awards
  • Red Dot Communication Design
  • SABRE
  • Smithsonian Cooper Hewitt
  • National Design Awards (nominee)
  • Telly Awards (multiple)
  • The Ad Club (multiple)
  • The Art Directors Club
  • The Art of the Show
  • The Dieline
  • W3 Awards (multiple)
  • Webbys (multiple)