Unlocking a reluctant new market for a revered consumer products company.
Bang & Olufsen wanted to establish itself as the premier resource for full-facility audiovisual installations in boutique hotels across North America, but had encountered resistance to its positioning and messaging. We restructured the company’s partner ecosystem, streamlined and reoriented its approach for greater focus, clarity, and impact, and created a new online portal to foster collaboration.
- Brand Development
- Brand Strategy
- Identity Design
- Internal Events