Unlocking a reluctant new market for a revered consumer products company.
Bang & Olufsen wanted to establish itself as the premier resource for full-facility audiovisual installations in boutique hotels across North America, but had encountered resistance to its positioning and messaging. We restructured the company’s partner ecosystem, streamlined and reoriented its approach for greater focus, clarity, and impact, and created a new online portal to foster collaboration.
Services
- Brand Development
- Brand Strategy
- Identity Design
- Internal Events
- Website
The Bang & Olufsen Hospitality Experience
Challenge 1
Clarify messaging for a new audience
Challenge 2
Overcome the objections of a skeptical market
Architectural and Engineering Details
Hospitality Division Identity System
Challenge 3
Defend ROI of proprietary technology
Audience Redefinition and Refinement
Solution 1
Reorganize the hotel partner ecosystem
Website Experience Including Archive for Project Users
Solution 2
Rethink all stakeholder messaging
Solution 3
Create new microsite: brochure + portal
Full-Hotel Installation, The Mark, NYC
