Cure Alzheimer’s Fund

Helping an unconventional and determined nonprofit fight above its weight class.

Cure Alzheimer’s Fund needed to establish its position as an organization dedicated entirely to funding scientific research into Alzheimer’s, with the goal of eradicating the disease. Our work for the brand demonstrated that the terrible effects of Alzheimer’s are not limited to those with the disease—it impacts everyone. We created promotion and audience engagement work that ranged from advertising and awareness to digital and physical experiences.


  • Advertising
  • Brand Collateral
  • Brand Development
  • Brand Films
  • Public Events
  • Public Service Announcements
  • Photography
  • Videography
  • Website

“The Face of Alzheimer’s” Awareness Campaign

Shopping Mall Interactive Kiosks

Challenge 1

Balance messaging: science vs emotion

Challenge 2

Highlight donor value proposition

Challenge 3

Create evergreen assets

Campaign Experience on Website

Solution 1

Refine brand position, look, messaging

Brand Film: “The Face of Alzheimer’s”

Website Pages, Including Searchable Research Archive

Solution 2

Create new sites, collateral, advertising

Website Strategy, Creative, and Development

Public Service Announcement: “The Only Path To A Cure”

“Cure Alzheimer’s Fund Night with the Red Sox”, Fenway Park Takeover Event

Honoring Cure Alzheimer’s Fund Scientists During Pregame Ceremonies

Solution 3

Leverage connection with Red Sox

Memorial Video Book

Memorial Video: Cure Alzheimer’s Fund Night at Fenway Park