Helping an unconventional and determined nonprofit fight above its weight class.
Cure Alzheimer’s Fund needed to establish its position as an organization dedicated entirely to funding scientific research into Alzheimer’s, with the goal of eradicating the disease. Our work for the brand demonstrated that the terrible effects of Alzheimer’s are not limited to those with the disease—it impacts everyone. We created promotion and audience engagement work that ranged from advertising and awareness to digital and physical experiences.
Services
- Advertising
- Brand Collateral
- Brand Development
- Brand Films
- Public Events
- Public Service Announcements
- Photography
- Videography
- Website
“The Face of Alzheimer’s” Awareness Campaign
Shopping Mall Interactive Kiosks
Challenge 1
Balance messaging: science vs emotion
Challenge 2
Highlight donor value proposition
Challenge 3
Create evergreen assets
Brand Film: “The Face of Alzheimer’s”
Website Pages, Including Searchable Research Archive
Solution 2
Create new sites, collateral, advertising
Website Strategy, Creative, and Development
Public Service Announcement: “The Only Path To A Cure”
“Cure Alzheimer’s Fund Night with the Red Sox”, Fenway Park Takeover Event
Honoring Cure Alzheimer’s Fund Scientists During Pregame Ceremonies
Solution 3
Leverage connection with Red Sox
Memorial Video Book
Memorial Video: Cure Alzheimer’s Fund Night at Fenway Park