Helping an unconventional and determined nonprofit fight above its weight class.
Cure Alzheimer’s Fund needed to establish its position as an organization dedicated entirely to funding scientific research into Alzheimer’s, with the goal of eradicating the disease. Our work for the brand demonstrated that the terrible effects of Alzheimer’s are not limited to those with the disease—it impacts everyone. We created promotion and audience engagement work that ranged from advertising and awareness to digital and physical experiences.
- Brand Collateral
- Brand Development
- Brand Films
- Public Events
- Public Service Announcements
Balance messaging: science vs emotion
Highlight donor value proposition