Helping a celebrated fashion house evolve into a lifestyle brand.
Vera Wang wanted to expand into new categories by leveraging the equity she had created as one of the world’s most famous designers of couture bridal fashion. We helped bring her business into several new verticals, successfully creating extensions of her brand that added to its value without diluting its essence.
Services
- Advertising
- Brand Development
- Branded Environment
- Identity Design
- Packaging Programs
- Product Design
Fashion Jewelry Packaging Program
Challenge 1
Establish strategic expansion platform
LOOK Parfum Elixir Package Design
Vera Wang Lavender Redesign
Challenge 2
Extend brand into new categories
Shoebox Design
Environmental Branding: Ready-to-Wear Stores
Shopping Bags
Gift Box
Opening Night Invitations
Challenge 3
Build on brand equity without dilution
Store Location Branding System
Product Design: Luggage Program
Solution 1
Develop brand extension strategy
Product and Packaging Design: Home Fragrance Program
Solution 2
Design new products and packaging
Advertising and Photography: Fine China
Vera Wang and Wedgwood CoBrand Logo
Solution 3
Brand first ready- to-wear store
Advertising: Vera Wang Fine Papers Program