Helping a celebrated fashion house evolve into a lifestyle brand.
Vera Wang wanted to expand into new categories by leveraging the equity she had created as one of the world’s most famous designers of couture bridal fashion. We helped bring her business into several new verticals, successfully creating extensions of her brand that added to its value without diluting its essence.
Services
- Advertising
- Brand Development
- Branded Environment
- Identity Design
- Packaging Programs
- Product Design