Vera Wang

Helping a celebrated fashion house evolve into a lifestyle brand.

Vera Wang wanted to expand into new categories by leveraging the equity she had created as one of the world’s most famous designers of couture bridal fashion. We helped bring her business into several new verticals, successfully creating extensions of her brand that added to its value without diluting its essence.


  • Advertising
  • Brand Development
  • Branded Environment
  • Identity Design
  • Packaging Programs
  • Product Design

Fashion Jewelry Packaging Program

Challenge 1

Establish strategic expansion platform

LOOK Parfum Elixir Package Design

Vera Wang Lavender Redesign

Challenge 2

Extend brand into new categories

Shoebox Design

Environmental Branding: Ready-to-Wear Stores

Shopping Bags

Gift Box

Opening Night Invitations

Challenge 3

Build on brand equity without dilution

Store Location Branding System

Product Design: Luggage Program

Solution 1

Develop brand extension strategy

Product and Packaging Design: Home Fragrance Program

Solution 2

Design new products and packaging

Advertising and Photography: Fine China

Vera Wang and Wedgwood CoBrand Logo

Solution 3

Brand first ready- to-wear store

Advertising: Vera Wang Fine Papers Program