Strengthening market position and attracting new audiences to a leader in orthopedic care.
New England Baptist Hospital wanted to clarify and strengthen its position as the region’s premier orthopedic specialist, expand its core audience base, and create a logical place for itself within a newly formed multi-hospital system. The foundation of our wide-ranging work for the brand was an advertising campaign that celebrated the beauty of the human body and the role that healthy motion plays in everyday life.
Services
- Advertising
- Brand Development
- Brand + Campus Photography
- Brand + Campus Videography
- Brand Films
- Branded Environment
- Philanthropy Collateral
- Philanthropy Fundraising Video
- Public Events
- Website
Brand Film: “Why I Move”
Challenge 1
Strengthen legacy audience connection
Advertising Campaign: “Every Move Is Extraordinary”
Challenge 2
Attract and educate new, second audience
Al Horford
Challenge 3
Introduce Celtics player endorsements
Billboard Designs
“Six Words” Social Activation Campaign
Solution 1
Develop new brand positioning
Campaign Imagery
Solution 2
Create new advertising campaign and tagline
Hospital Campus Poster Designs
Brand Film: “Every Move Is Extraordinary”
Avery Bradley
Website Strategy, Creative, and Development
Solution 3
Produce new physical and digital presence
Custom Photograph Library
Spine Center Wing, Sign Design and Fabrication
Sports Performance Center, Environmental Branding
Celtics Hallway Installation, Main Campus
