Rebranding a national company to restore its luster and recover its value.
A brand change had left the premium division of GMAC’s real estate business unable to connect with its legacy customer base. We redesigned the brand to elevate its positioning, messaging, and visual presence—and recapture its brand equity. Our work ranged from identity and voice development to advertising, collateral materials, and digital and physical experiences.
Services
- Advertising
- Brand Standards
- Brand Development
- Brand + Services Collateral
- Brand Films
- Branded Environment
- Identity Design
- Internal Events
- Photography
- Videography
- Website
Corporate Logo
Tagline
Challenge 1
Growth strategy led to brand disconnect
Challenge 2
Confused audiences: clients, teams, agents
Division Logos
Custom Icon Library Samples
Home Buyer and Home Seller Brochures
Challenge 3
Plummeting sales and agent attrition
Brand Film: “Vignettes”
Advertising Campaign Imagery
Solution 1
Rebrand to rebuild regional equity
Solution 2
Reposition brand to focus on consumer
Custom Photography Library
Print Advertisements
Logo, Premium Properties Program
Solution 3
Produce new brand presence, campaigns
Coffee Table Book
